To make the most out of your website, and get it to perform as you wish, you first need to determine what it is you want it to achieve.
Without setting goals that you can track and follow up, you’re destined to make your site not work properly.
By knowing who you want to reach and what your overall business goals are, you can set goals that will help you structure your site as needed.
Content is a fundamental part of your website. Usually, it’s in the form of text, but it can be audio or video, along with images.
Aside from the obvious content, such as an About Us page, contact information, business hours, and general service or product information, it can be wise to outline a framework for informational content.
Who should do what, how, and in what capacity? All those things will be easier to decide on beforehand than to just swing it as you go. Many will say they don’t have time for creating content, or that they don’t have the skills to do it themselves – especially when it comes to building a brand and creating selling texts, images or videos.
By planning an outline of what content you need, you’ll set the stage for a more successful website and a stronger brand. If you don’t want or can create the content yourself, be the producer and delegate it to employees or outsource it to freelance writers.
When you know your content, it’s time to structure that content in a user-friendly way. By creating a navigation menu, you give people an easy way to find their way through your site, in their hunt for the information they need.
It’s easy to fall into the trap of giving the menu items creative names, but a user often prefers menu items that are direct and easy to understand without having to think too much. They want the information as easy and fast as possible, and if you name your menu items so that they understand, you help them to a better experience when they visit the site.
With a clear visual profile, your website will help you build a stronger brand online. An important element of this profile is your logo (if you don’t have one, your business’ name).
But it’s more than the logo that goes with your visual brand, such as what colors to use, your typography, the tone of voice in content, and how to use images.
The web has become an important way for getting in touch with customers, improve communication, and growing a business. Luckily, we’ve also got great tools to work with.
Typography is often overlooked as an essential element of your webdesigns. But it’s important, even vital, as it can enhance or demolish the user experience.
Often, you only need one or two fonts on your website – one for headings and one for the article texts, the paragraphs.
Make sure to use fonts that communicate the same values you as a business want to express. Do you want to deliver an elegant or delicate feeling? Or something stable and robust? The right typography will go under the radar and communicate that to the reader.
The layout will always be a cornerstone in how well your website performs.
It involves prioritizing content, positioning it in a way that drags attention to the most important things.
When it comes to the layout of your website, less usually is more. Use a lot of whitespace, to give your content space to breath, and make a more powerful impression. This will help the visitor focus and give her eyes a nice experience.